I could not agree more. Full feeds are important.
The argument for full feeds is that it allows a reader to be more efficient because they can digest more information per unit time. At least that is true for me. The other big benefit is that it allows people who want / need to read offline to do so. The question is, “Doesn’t reader efficiency come at the expense of the publisher”? My answer is, no, not if your content is good. In fact, if your content is good, reader efficiency works in your favor. If your content is good, then you as the publisher don’t want me to have to break my workflow (by switching to a browser, browser tab, or NetNewsWire tab) to determine that the content is good. If I have to break the flow, there’s much less chance that I will do command-shift-P (in NetNewsWire) to pop the your post into Ecto where I can quote it as part of my post (which ought to generate some additional traffic for you). There’s less chance that I will hit command-1 to pop your post’s title and permalink into Twitterific, where it can get pumped into the real-time information junkie network. And there’s less chance that I will hit command-control-’ to pop your post’s permalink into Pukka where I can quickly tag it and stick it into del.icio.us, where it can be immortalized as important, seen by my del.icio.us network, and pumped into my blog and tumblog. In other words, you make it hard for people like me to help you. Now you might not care about that, and that’s a completely rational choice. But since just about everything in the blogosphere (after your good original content) is about getting flow (which doesn’t just mean inbound clicks) from other people, it seems like a short sighted thing to make it hard for flow to happen.
Full article here.